Just found this good article.

There’s more to this than just plain marketing.

Although each technology is marketed very well, the success of the iPod, BlackBerry, and Razr go beyond marketing.

Their ease of use, excellent single-purpose function, and heavy industry integration, interoperability, and backend network support have allowed them to excel beyond the marketing hype.

Hello seller,
Good day to you. I saw your horse placed for sale and i am very much interested in purchasing, so let me know if the horse is still available for sale, the final price and the true and honest condition of health.
I’ll be paying you with a credit card or Certified Cashier’s Check drawn on US BAnk and i’ll take care of the shipping.
Hope to read your mail soon.
Regards,
alex.

I think the Tablet PC could be targeted at everyone that might buy a laptop for the home and that is just about everyone. I know I won’t buy another desktop for my home. The goal of every OEM is to sell as many units as possible and that requires education via TV.

Perhaps the tablet PC companies are not trying to sell to the general public–but rather are focused on the specific segments where it makes sense. If you look in a healthcare magazine or an education technology pub, you’ll see lots of ads for tablets.

In the same way that they don’t sell Ferraris on QVC, not every product is targeted to the mass public…and thus, doesn’t require a television blitz.

The individuals that are complaining about tablet sales are the individuals bashing Microsoft for Gates’ intial overexaggerations. The companies in the fray of things are doing quite well and are meeting or exceeding their own expectations…

ya, the first time i came to know about Trep 600 and such types of smartphones was through a Fortune magazine article. Now there won’t be a critical mass around the world who’d care to turn the tech pages of Fortune to read what Mr. Alsop had to say, save for techies like me.

U are right, even i am amazed that these product are not advertised on boob-tube. Just one ad in a local newspaper can suffice for markets like India, where i come from and which offers prodigious opportunity.