Okay, I re-read your post and I guess you are saying that this “cueing before the sync” so that printing happens automatically after you sync is the benefit. I suppose.

In a way, this sounds like those “use Skype — for “free” — from your cell phone” deals (by that, I mean “where’s the unique value?”).

It’s not clear to me what the advantage of this is over the current situation where you can modify files on your PDA, sync with your PC, and then print those files from the PC — without this $60 software. Other than cueing the files before you sync (rather than after you sync), what’s the benefit of this?