Swatch concept: plain and simple
Maybe I love this concept Swatch watch just because I’m a big cycling fan, but it’s sleek and simple. No fancy bells and whistles, no Bluetooth module, no MP3 player built in, none of that. It’s just a watch that I like. Of course, it looks like the clasp could be used to extend an air pump to a bicycle tire, but I don’t need tech in everything. In fact, if I ever bought just a plain ol’ watch, I know folks would contstantly be asking what the secret features are….they wouldn’t believe me when I said "it just tells time". 
