Nokia takes advantage of handset strengths, buys Twango
So aside from having over 100 handset models covering every gamut of the market, how do you keep growing your product base? Play to the strengths of the infrastructure you built. That’s how I see the Twango deal for Nokia. Here’s why:
Twango is a media sharing platform for your photos, video and audio. There’s support for over 100 different file types and your files can be up to 100 MB in size, up to a 250 MB monthly bandwidth limit. What devices would pair nicely with a multi-media sharing site? How about the high-end Nokia N-series with Carl Zeiss optics and up to five-mexapixels of sensor resolution, for example? That’s just the beginning because last year, Nokia sold over 140 million camera-enabled handsets worldwide. Tack on the ability to upload directly from the phone since you’re carrying your connection with you, and I’d say you’ve got a pretty good match between Nokia and Twango.
With some exceptions, the handset industry can’t drive growth solely by hardware. The services that enable the handsets and enhance the mobile experience are becoming a much larger factor now, so I wouldn’t be surprised to see more deals like this.
Obviously they are desperate. Unable to come up with something to counter the iPhone, they intend to dangle shiny — well, actually flaccid — services in front of people’s eyes. Won’t. Work.
I wouldn’t call the biggest phone maker in the world “desperate”, but I would say they are bracing for competition, and this service looks like a good complement for their product line. Content drives sales, regardless of if you’re selling the content or simply making it available. It will be interesting to see how they plan to counter the Apple-Google partnership.
>>>It will be interesting to see how they plan to counter the Apple-Google partnership.
I recommend immediate bankruptcy.