GE/NBC Universal select 4INFO for exclusive SMS programs
SMS media deliverer 4INFO has been around for a few years and runs ad-supported SMS systems that are free to end-users. A deal has just been announced that GE/NBC Universal have not only selected 4INFO for their exclusive mobile delivery partner but have invested in the company as well. The deal means that 4INFO will become the GE/ NBC joint venture’s preferred mobile advertising partner and will offer targeted ads on NBC’s existing user-requested SMS traffic. From the press release:
NBC Universal programs an expanding combination ofinteractive SMS voting, fan clubs and alerts across nearly all of its operatingdivisions, including entertainment, news, local, sports and cableentertainment. 4INFO will provide technology andservices that will enable NBC Universal to offer dynamic, targeted advertisingin its text messaging content. As part of the deal, NBC Universalwill also be able to supplement its own alerts content offerings with 4INFOconsumer services such as health tips, fantasy sports player statistics andcustom, user-defined alerts.
Full press release after the jump.







