Having spent this week dealing with the hustle and bustle that is the CES I have constructed a short "don’t do" list for exhibitors who wish to make good impressions on visitors:

1. Don’t do one on one briefings by rote.  Be adaptive when talking to just one person who has specific questions.
2. Make your booth easily accessible.  Don’t create narrow paths that can’t be navigated when the crowd is large.  This is the CES, the crowd WILL be large.
3. Don’t put your wares under weird lighting.  If you must have your goods secured under a closed display do not put weird lighting that makes taking good photos impossible (that means you, Intel).
4. Don’t put a bunch of your new cool product in partner’s booths and then not put one in your own (that’s for Aigo).
5. Do not invite us to private briefings, send a car to take us off-site, and then make us sign an NDA that means we can’t talk about what is covered for THREE MONTHS (yes Palm, you know who I am talking about).