Microsoft ad- let them eat cake
I saw the new TV ad that Microsoft produced with Jerry Seinfeld and Bill Gates. It made me want to buy a new pair of shoes. And eat some cake.
Popular
Recent
- Smartphone OS Updates — How Fast is Fast Enough?
- e-Book Echo: Kindle Hits PC; Flexible Reader Emerges; Nook Sales Strong
- WinMo Wrap — Marketplace Opens; WinMo 7 a Year Away
- WebOS updated to v1.3.1 Ahead of Palm Pixi Sales
- Thanks to Our jkOnTheRun Sponsors!
- Cameras Compared — Droid, Pre, iPhone
- More Data Suggests XP Offers More Battery Life than Windows 7
Network
- NewTeeVee Live: What Would You Ask YouTube, Facebook, CNN and Ryan Higa? [NewTeeVee]
- CNN Explains the Cloud … Badly [GigaOM]
- The Party Line — Phone Buzz of the Day [jkOnTheRun]
- EPRI’s Erfan Ibrahim: 5 Myths About the Smart Grid Buildout [Earth2Tech]
- Browser Beta Roundup: Firefox 3.6b1, Chrome 4 [WebWorkerDaily]
- Live from ApacheCon: Subversion Joins ASF [OStatic]
Recent Comments
- James Kendrick on Integrated 3G Netbook — a Real-world Case
- Bob on Motorola Droid — Ongoing Impressions
- Ray on Smartphone OS Updates — How Fast is Fast Enough?
- Mark on Motorola Droid — Ongoing Impressions
- Ray on Smartphone OS Updates — How Fast is Fast Enough?
- El Marko on Amazon Testing Text Notifications
© 2009 The GigaOM Network. Marketing consulting by ACS.
It sucks. What are they thinking? What’s the point?
Agreed. I don’t get it either…
Bill’s photo id was funny.
Don’t be too harsh, there’s a few more to go….
The humor is forced and you’re right, you don’t even know what they’re pushing. Well, you know and I know, but it certainly doesn’t make Vista any more appealing. Nice waste of money MS.
Probably would not have mattered what they put out- your response would have still been negative.
The cake is a lie!
and yes, it made me want to eat and buy shoes … Maybe Nike and cheese cake factory should hire them
OK, so they’re trying to plug photo IDs with ancient photos?
The problem is, if everyone’s reactions are similar to mine and Jose’s, it will not only reinforce all the negative “karma” regarding Microsoft’s marketing, but there won’t be anyone interested in the “few more to go.” At least they could have put a “to be continued” on it to let folks know there’s more.
They needed to come out swinging for the fences. This doesn’t cut it (so far), IMO.
But hey, I’m not a marketing professional. I’m sure they know what they’re doing.
ok on the photo ID, that’s Bill’s mug shot from when he was younger. http://www.thesmokinggun.com/mugshots/gatesmug1.html
I don’t understand the “there’s more to go” comment. This is a commercial, NOT a sitcom or mini-series. There was nothing said about a product at all in the 90 seconds. Cute and clever does not equal advertising unless there is a point somewhere that hints at the why someone should buy the stuff. In this add, the hint was that someday, in the future (who knows when), Windows might be “delicious”. Hmmm, that helps.
Maybe they’re shooting for a Steve-Jobs-like cult of personality.
Gosh, wouldn’t that be great? At least Bill keeps his lizard brain the hell away from most actual development, unlike the fatally aesthetically-focused Jobs. (Who needs 3G in a smart phone when it looks THAT good?)
Does seem like a tremendous waste of money, despite the fact that I found it incredibly funny.
I can’t believe how bad this is! What’s it about again?
@Eric
Many of the most memorable commercials are ‘mini series’.
Anyway, whatever they did they would get dumped on by many in the tech community. Let’s see where it goes. Actually, they should reshoot this:
http://www.youtube.com/watch?v=kvbWLfr-Z4s
Sounds like people wanted these ads to be some kind of fanboy flame war which would be completely stupid and undignified for ANY company to engage in.
I think it was the perfect introduction, low key, dignified with more to come. Not some tech / jargon laden televised flame war.
It achieves the point of implying Microsoft as comfortable, like a good pair of shoes, with many choices and more to come down the line.
I’m no Marketing expert either but I got the point.
I can’t believe you guys aren’t getting it. Bill G’s underwear, new products, get it? Consumers will be more than satisfied with the “delicious” output of Bill G’s underpants. Seinfeld is a genius! It is genius, and no, you are not an idiot, and no, they could not have been to the point.
Too stupid. Couldn’t watch it all. What IS Microsoft thinking?
For years now, MS software has made me have to adjust my knickers after getting them into a twist.
I didn’t know it was because they were implementing the chewy_cake API into the A$$Crack.dll.
This explains the problems with the incompatible geek/fem drivers.
Here is the link that explains why they made this ad.
http://www.microsoft.com/presspass/windows/featureStories.aspx?story=660dee9e-9606-4e77-843e-ed81d83c0bfe