Borders UK Launches E-Book Reader and Store
Bookseller Borders in the UK has launched an electronic book reader to compete with Amazon’s Kindle. The 6-inch e-book reader is produced by Elonex and retails for £189 ($311) exclusively at Borders. The Elonex reader launch goes hand-in-hand with the launch of the Borders E-book Download Store.
The Elonex eBook doesn’t appear to have wireless connectivity like the Kindle for downloading content. It ships with a data cable, which seems to be how e-books get downloaded to the reader. Like the newest Kindle DX, however, the Elonex eBook device does support reading in either portrait or landscape. The reader is also preloaded with 100 classics in e-book form, and Borders has 45,000 digital titles in its online store.
The Elonex reader handles Adobe Digital Editions, DRM-protected PDF, ePub-formatted content, and “other less widespread eBook formats and images/pictures.” An accessory pack is available for £29 that includes a leather case and a 4GB expansion card, type unknown.
(via engadget)
I love competition. It allows for cheaper ebooks and ebook readers.
Wow is that a lot better looking than the Kindle. Am I the only one that thinks the Kindle is ugly? This however, looks better somewhat similar to the Sony PRS-505 e-reader, which I would have picked up if they had a better online book store.