Another Smartbook Concept Appears with Android
Google’s Chrome OS might have the focus today, but Qualcomm made sure that people don’t forget about Android. The company showed off a smartbook concept made by Quanta and powered by Qualcomm’s Snapdragon platform. Although this is the same chipset running in some high-end smartphones, the Snapdragon chip isn’t underclocked — it’s powering Android on the full 1GHz speed on the Cortex-A8 architecture.
Bill Timmons of Qualcomm envisions smartbooks in the same price range as a smartphone, but I think that’s a tough challenge, barring the subsidy factor. While the devices have the guts of a smartphone, there’s still a larger display to pay for. If these devices are too close in price to netbooks, I suspect that netbooks will win out with most consumers — people will perceive the fuller featured netbook running the familiar Windows OS as a better value. Anything over $200 and I just don’t see smartbooks becoming successful. And while I was leaning towards Chrome OS boosting the slow starting smartbook market, the lack of application support brings me back to Android as a potential operating system for smartbooks and netbooks.





I’m not representative of your mainstream consumer, but I can’t remember the last time — or even the first time — that I looked for software in the iTunes store on a computer. I don’t think a desktop app store alone is the answer, but it wouldn’t hurt — instead, Google needs to continue revamping its mobile Android Marketplace to make it easier to find apps. I’m not against Jason’s suggestion to revamp the existing Google Android Marketplace website with a “buy here and push to phone” software store. While that would be useful, I don’t see much value added — the best mobile solution is to have customers find what they need for their handset right on their handset, not in front of a computer. Google can start by making better use of screen real estate in the Market — I find that the large “Update” and “Install” buttons are too big and there’s too much scrolling in general when look at an application’s details. Is it just me?
The smartphone sector is one of the fastest moving sectors in the mobile tech space. New phones appear almost daily, and the resultant race for the latest and greatest is a hectic one. Savvy consumers may be the only ones concerned about technical details such as OS version installed on a given phone, but it can make a big difference when it comes time to make a purchase. It is not always a given that smartphone X will get the next big OS upgrade, and even if it does the timing of said upgrade is not always fast. That leads to the question — how fast is fast enough for smartphone upgrades?







