Why E-Books on Phones Can Succeed
Folks are finally starting to pick up on something we’ve been saying for years — there is a market for e-books on phones. Before you start the “it’s painful to read books on the small screen” comments, hear me out. I agree with those comments, but only to a point. I’ve read dozens of entire books on various smartphones and PDAs since 2003 and ‘ll admit that it’s not the ideal experience. But back in the day, it was the only way to read e-books on the go without booting up a clunky computer with relatively poor battery life as compared to today’s solutions.
Having said that, the ability to read a few pages, or even a few chapters, in a short chunk of free time at any location is priceless. And that’s why I believe we’re recently seeing more book-related apps than games launching in the iTunes App Store. There’s surely other reasons, but this one trumps the others from where I stand. Think about it this way — if you’re always carrying your phone and an unplanned short opportunity arises to read a book, you don’t want to whip out a computer, do you? In a situation like this, you’re not limited to how much space you have. You can read with just one hand. You don’t need great lighting. It’s simply a win-win, all around.
Don’t get me wrong, because I love reading on the Kindle2 I bought back in March. It’s my primary e-book reader — I use it daily and I read one or two books a week on it. However, there’s something to be said for consuming e-book content in bite-sized chunks here and there. I find reading most enjoyable when the activity doesn’t have a planned time or location. And thanks to my phone, it doesn’t have to be.
Our platform focus continues this fine Sunday with the e-Book Echo, our take on the week in the digital publishing world. The e-book world has been full of product announcements of late, and this week saw things quiet down. The wait is on for the appearance of all the new e-book readers that have been announced right and left lately. Samsung is an electronic giant with a lot of resources, so when they start talking about color e-book screens we sit up and listen. This week they demonstrated a
Our platform focus continues this fine Sunday with the e-Book Echo, our take on the week in the digital publishing world. Barnes & Noble lit a fire under Amazon with the introduction of its own e-book reader, the 

It seems the race is on to produce e-book readers based on the Android platform that have two screens. The
The introduction of the
The Nook has free 3G via AT&T which is used to shop for and download books to the reader. The Nook can be synced with other Barnes & Noble readers and devices, making it as versatile as the Amazon Kindle. Nook owners can lend e-books to friends for 14 days by “squirting” them to the friend’s reader, cell phone or computer. B&N is also touting the availability of free content available while in B&N stores.
The indications of how big the e-book scene is becoming haven’t let up, with nearly every day a new announcement for something that is coming next year. Today is no different, although the announcement deals with the hardware behind the e-book reader.

